Writing Remains The Heart Of Our Business

""Diversification may have been beneficial, but writing is the cornerstone of our brand. We are proud of it and we cannot just carry on regardless. If the luxury pen market has developed, then it is partly due to Montblanc and its innovations. Instead of resting on its laurels and its dominating position, Montblanc has continued to fuel the driving force in the market. Our strategy has focused on a move up-market and has been beneficial to us, since we have maintained our expertise and image, unlike other brands that have moved towards the disposable sector. But we need the competition and are happy with its development. It is a healthy outlook. It always drives us to be creative, reactive, innovative, self-critical and continually tuned into our retailers and customers….""