34_Interview David Godfrey General Manager Of Alfred Dunhill France Story By Marie-Christine Schaar One Of England'S Most Beautiful Luxury Brands Is Getting Ready To Soar Again In The French Market.
9 juin 2006 — Rubriques · Numéros · Les archives · Le stylographe n°15 · Les articles
After a glorious era, dunhill fell on hard times like the rest of the market. After a much-needed shake-up, the prestigious brand has just procured the means to win back the spot that it previously held in the French market. MCS: David Godfrey, can you give us some background on your career? DG: """"I began my career in England, in the luxury ready-to-wear sector. I have been at Alfred Dunhill for 10 years, during which time I have had various international responsibilities. I have been general manager of Alfred Dunhill France for the last three years."""" MCS: What were your priorities? DG: """"Build on the example of our international brand's extremely powerful presence in Asia by developing our position in France. Distribution of dunhill's accessories has been entrusted to Diffusion FPG, under the responsibility of François de Planchard and Pascal Girel. The advantage of this company is that it has nationwide coverage and can call on a network of sales representatives covering the whole of mainland France. We currently have 60 sales outlets in France and we are aiming at 150 to…