Highly Profitable Diversification
9 juin 2006 — Rubriques · Numéros · Les archives · Le stylographe n°15 · Les articles
""Today, the turnover can be broken down as follows: Jewellery 12% Leather goods 20% Pens 50% Watches 15% Refills 3% Diversified products are proving to be really successful, while the pen market segment has not stopped growing at the same time. Diversification has had a major impact on our turnover. On a worldwide level, the watch market is currently 21 times larger than the writing instruments market, 22 times larger than jewellery and 32 times larger than leather goods.