2006. Montblanc Decides To Attract The Women.

Traditionally considered as rather masculine, the brand gradually started opening up to the women's market by commercialising glasses and perfumes, and is confirming this trend by creating a collection of women's jewellery and an ""ultra feminine"" limited edition dedicated to the divine Greta Garbo. In its 250 stores all around the world, women have become its biggest customers. From the top of the Eiffel Tower, the most Parisian of monuments in the fashion capital of the world, the brand has just celebrated its centenary in glamorous style and has proved that it is younger than ever.