1987. Its Diversification Gives It A firm Foothold In The Luxury Industry.

In 1987, the pen manufacturer branched into leather goods. The challenge facing it was to respect the values of its origins, its culture, its power and its expertise without tarnishing its image. 10 years later, Montblanc released its first watches, crafted by Swiss master watchmakers. Eight years after, Montblanc registered 15% of its sales in watches, with a production rate of 100 000 units per year…