1924. The Meisterstück Turned The Company Into A Legend.
9 juin 2006 — Rubriques · Numéros · Les archives · Le stylographe n°15 · Les articles
It was in 1924 that the brand skyrocketed by creating the ""Meisterstück"", meaning ""masterpiece"" in German. The pen with its timeless design was fascinating. It revolutionised the pen industry and all nibs were engraved with 4 810, Mont Blanc's height as measured at the time. The mythical pen was raised to the status of work of art and became part of the permanent collection at the New York Museum of Modern Art (MOMA). In 1935, the brand even went as far as offering its inflation- hit customers, reluctant to spend their money, a lifetime guarantee, so sure was it of the flawless quality of its writing instruments. The 1980s marked the pinnacle of the model, with even more precious versions. The most famous pen in the Meisterstück collection is the solid gold ""149"" version used by James Bond to kill the villain played by Christopher Lee. It reached the height of luxury with its ""Meisterstück Solitaire Royal"" version, set with 4 810 diamonds individually cut with 35 facets, the value of which was close to 125 000 dollars and earned it a place in the Guinness Book of Records as the world's most expensive pen. Very quickly, the pen became the emblem of men of letters and politicians, the sign of recognition for the elite. It stands as the favourite pen for many European writers, such as Colette. Romain Gary always had several on him, and more recently Didier van Cauwelaert and Philippe Labro claimed that they could not do without it. In the 1980s, Wall Street bankers called it the ""Power Pen"", and the pen was wielded by many a powerful hand. The Dalai Lama and Pope John-Paul II received one as a gift. A photo taken in 1963 immortalised the moment when Chancellor Adenauer offered his Montblanc to President Kennedy to sign the Golden Book in Cologne.